Onboarding - PPC & Media Buying Questions

PPC & Media Buying Questions

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Have you previously done PPC campaigns?

Yes

What advertising platforms did you use?

What worked for you in the past? How did you measure success?

What didn’t work for you in the past? Is there anything else you could have done to improve the results?

What targeting have you tried in the past?

If you've run a PPC campaign in the past, what results did your most successful month produce?

Are you running advertising campaigns at the moment?

If so, what platform you are advertising at:

What is your target monthly budget to spend in Paid Search?

What’s your target market ? ( List out a few demographics of your customers such as: Are they a local market? Are they businesses, individuals or families? Would they be searching for you on mobile, or from a laptop? What level of knowledge do they have about your products or services? What do they want right now, when they are searching for you?)

What are your main objectives & key results that we need to track in order for this to be a successful campaign? ( Think about the results you need to achieve from your campaigns. List out your campaign objectives. Do you want to Increase foot traffic; Increase website traffic; Online sales conversions; Lead generation; More coupon participants The better you know what you want you need from your paid ads, the better results you’re going to get. We can fine tune your targeting, ad copy, and ad groups.

How will we measure results ? ( With Google Ads, there’s almost a limitless number of ways to track and measure your campaign metrics. What we measure will depend largely on what you want out of your campaigns. List out the metrics you need us to watch such as: Number of clicks to your contest landing page; Number of email leads; Number of sales; Value of sales;Return on Investment (ROI))

What is your website URL?

What does your sales process look like?

What’s your ideal target revenue?

What is your ideal cost per lead?

What’s your current tech stack? CRM, Shopping Cart, Landing Pages, Tracking? How can we get access to it?

Are you actively creating content for your brand? Where can we find it?

Are you creating/recording videos or taking pictures? Where can we see them?

Are you providing content for the advertising or we are going to take care of that ?

If so, please share the google drive link with us with all the content we need for advertising ( ad copies, images)

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