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Drawing on the Power of Hyperlocal Marketing During COVID
Business & Online Marketing

Drawing on the Power of Hyperlocal Marketing During COVID

On the hunt for new ways to appeal to consumers during COVID? You're certainly not alone. These unprecedented times call for creative new marketing solutions…
Yelp’s New Anti-Racism Policy: Will it Hurt or Help Small Businesses?
Business & Online Marketing

Yelp’s New Anti-Racism Policy: Will it Hurt or Help Small Businesses?

In this time of racial tension and political strife, digital platforms are increasingly looking to do their part to make a positive difference in communities…
The Role of Authenticity & Kindness in Modern Branding
Business & Online Marketing

The Role of Authenticity & Kindness in Modern Branding

Kindness has always been a valued virtue, but only recently has kindness in modern branding truly made waves in the marketing world. Today's conscious consumers…