SEO & Content Marketing
Search Engine Optimization (SEO) is the process of optimizing your website for better placement in the search engines to increase quality search traffic to your website. This traffic comes from the free search results, otherwise known as the “organic” listings. Search Engines are similar to librarians. Their job is to categorize, index, and sort every web page based on a number of varying factors. Your page is ranked and sorted according to how relevant your web page is to the search phrase entered.
Content Marketing is a strategic approach to delivering useful and engaging content on your website to attract customers. The content created must be targeted to appeal to your core audience and provide useful and dynamic content that users will love and come back to read more of time and time again. Rather than trying to get customers attention, content marketing attracts the right visitors in a natural way.