Digital marketing is always transforming as new technologies pop up and Google announces yet another algorithm change. But staying up-to-date with the latest digital marketing statistics can help you keep an eye on new trends while making updates to your own strategy for best results. Here are just 5 digital marketing statistics that might just change how you market your brand online:
1. Though content marketing costs about 62% less than traditional marketing tactics, it still generates about 3 times as many leads.
Statistics from Demand Metric show that content marketing is not only more affordable but more effective than some traditional marketing tactics. Gone are the days when consumers would hear about a brand on the radio or through a billboard. Instead of going into a store to learn more about a product or service, the majority of today’s consumers start their buyer’s journey online.
When consumers head to search engines like Google, they are looking for information that will help them better understand their greatest challenges and find ways to solve them. Content marketing helps you connect with these consumers in their time of need and give them the information they need to make an educated buying decision. If you aren’t already, you should be creating relevant and compelling content like blog posts, e-books, and infographics to connect with your audience online and educate them.
2. The average conversion rate for websites using video is 4.8%, as compared to 2.9% for websites that don’t contain video.
According to Adélie Studios, the average conversion rate for websites with videos is significantly higher than the conversion rate for those without. This shouldn’t really come as a surprise given that video content has always proven to be an effective way to grab the attention of your audience and get them to engage with your brand. If you want more consumers to take a desired action, a video is a great way to start the process.
If you don’t currently have video on your website, it’s never too late to get started. As you plan your video strategy for your site, consider which pages or areas of the site might benefit from video content. You can use a video explain a certain concept or topic, highlight features of your product or service, or just engage the visitor and guide them to the next step in the buyer’s journey. Any video content you create should be of high-quality and relevant to your target audience.
3. On average, the open rate of a segmented email marketing campaign is 14.32% higher than those that are not segmented.
Are you sending targeted emails to your email marketing subscribers? Or do you just send the same message and offer to everyone on your list? Based on data from MailChimp, it’s clear to see that segmenting your email marketing campaigns into targeted and relevant lists is important. Not will you have a higher open rate for your marketing emails, but they will actually be more effective, which means that more consumers will take the desired action because the messaging and offer actually applies to them.
Email list segmentation is vital to your digital marketing efforts because it allows you to create targeted messaging and offers that will appeal most to different segments of your subscriber list. For instance, your customer and leads who are mothers are more likely to be interested in a sale on baby items than those on your list who are bachelors. When developing your email marketing campaigns, think about who your customers are and what they want before developing specific campaigns to reach different segments.
4. 90% of B2C businesses report that social media has become their most popular content marketing tactic.
Content Marketing Institute reports that social media is one of the most popular content marketing tactics for a majority of businesses. If your business is not currently engaging with your fans and followers on social media, you may be missing out on an important opportunity to generate more high-quality leads and engage your current customer base. If your business is already on social media but not seeing the results you’d hope for, it may be time to overhaul your social media strategy.
Whether you’re just getting started or already have a healthy community of leads and customers, it’s important that you remain consistent with your social media posts and engagement. Share quality content from your brand as well as relevant third-party articles that can help consumers better understand important topics in your industry. And don’t forget to engage! Get active in the comments section and make sure that you are responding to messages and comments in real time.
5. The average word length of content ranking on the first page of Google’s search engine results is about 1,890 words.
After analyzing 10,000 Google search results, Backlinko discovered that the average word length for content that ranks of the first page of Google is 1,890 words. This data suggests that longer, more in-depth articles and web pages are not only what Google is looking for but what consumers want to read. If you want to rank higher on the search engines and drive more traffic to your site, you’re going to need to add some longer content pieces to your digital marketing strategy.
To adjust your own digital marketing strategy, start including more long-form blog posts and web pages into your marketing mix. You can start by looking at existing pages to determine which might benefit from more information, and expand these pages. Then, when looking ahead to new pages and blog posts, consider which topics might benefit from a long, more in-depth discussion as opposed to a quick overview.
These 5 digital marketing statistics are just a small sample of data that can help you better understand what’s trending in the digital marketing world today. It’s not enough to just keep up-to-date with the latest digital marketing statistics and trends. If you want to improve your own digital marketing strategy, you’ve got to take what you’ve learned and apply it to your own strategies and tactics.
Vinci Digital Marketing is a full-service creative marketing agency in Monterey, CA. Please reach out to us to learn more about all your marketing options or to set up a consultation today.