Vinci Digital Marketing has been serving clients for over a decade and during that time we’ve stressed the importance of Search Engine Optimization to our clients. However, many first time website owners or businesses stuck in the “old way”of doing things do not seem interested in accepting the fact that it is a necessary cost of doing business in today’s online advertising competitive market.
Search engine optimization is an innovative strategy that is quite instrumental in enhancing the visibility of businesses website on the internet. A business with a web presence that overlooks the need for optimizing its website ultimately risks becoming obsolete since it can hardly thrive in the competitive atmosphere of doing business online.
But What Is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is simply the practice of making a website more visible and available to search users who are looking for services or products similar to the services and products your particular business offers.
An optimized website will more likely appear in the first pages of search results and therefore chances of a user clicking on the link to your site are quite high. Research has shown that about 62 percent of search engine users click on the first page of search results. On the other hand, it has also been proven that only 23 percent of search users will ever proceed to the next page of search results. This implies that a website that is not optimized or one that has been poorly optimized will have a lesser chances of attracting traffic since chances of users perusing through many pages in search results are quite slender at best. Statistics vary based on the keyword or topic that is being search for but overall these statistics hold true across the board.
SEO plays a key role in driving traffic to a website since visitors are able to see that website in search engine results with ease. This is done through regular updating of the website content, blogging, Â and by ensuring the content is rich in relevant keywords. Other methods include meta and title tag optimization, link exchange (or back linking – which means websites that link back to your website), submitting your website to a number of directories, local search resources, and subscribing to RSS feeds.
Proper search engine optimization involves the use of relevant keywords that users are most likely to use in search engines. This ensures that the website will appear once the search engine user keys in keyword phrases that resemble those in your website’s page content. Studies have shown that 80 percent of internet users with unsuccessful searches end up refining their keywords in search for relevant information instead of clicking through multiple pages of results. This kind of inconvenience can be avoided through our search engine optimization since the process involves doing in depth research on keywords in order to ensure your company’s website link appears at first search. This means you are putting your website in front of search users who are looking for exactly the type of services and products you provide.
Search engine optimization makes organic search (Organic Search means search results that appear because of their relevance to the search terms as opposed to their being advertisements) a reality and also goes a long way in saving you megabucks on your business marketing efforts. As a matter of fact, organic click through search has been shown to generate a whopping 25 percent conversion rate when compared to pay per click. (Conversion Rate measures the number of times your website appears in the search results versus the number of times search users actually click on the link and view your website and then take action i.e. phone call, email, contact form etc.) Pay Per Click only generates around 2-5% conversion rate and print advertising generates only 1-2% in conversions and usually costs exponentially more than SEO ever would! Businesses that are keen on their return on investment know this too well and studies show that most of them have managed to get returns in excess of 500 percent through SEO alone.
SEO is no longer a luxury but rather a necessity of any online business that would like to weather competition and go a notch higher in terms of profitability and grabbing a larger percentage of their market share.
Ethics also play a pivotal role in ensuring the success of search engine optimization, especially in the wake of many search engine optimizers who use bogus methods to optimize their clients’ sites. We hear about these companies all the time; how they charge thousands per month and yield little to no results or over time actually hurting their clients websites’ reputations, causing them to rank lower in search results than when they started or by getting them blacklisted.
By enlisting the services of a reputable SEO firm like Vinci Digital, you have the guarantee of having your site ranked in top pages of search engines and in return enjoying massive traffic on to your website. This is considering the fact that there has been a phenomenal increase in search engine usage as many consumers continue to turn to the internet to look for better deals on products and services. In fact, over 70% of consumers turn to the search engines to find a local business that meets their needs – so don’t get lost in the dust.
More relevant traffic means more prospects. More prospects equal a higher number of interested customers who are looking for the services or products you provide. More customers mean more profit. Invest your money where it makes the most sense for your business.